Pengabdian Masyarakat Berbasis Event Olahraga: Studi pada “Nusantara Cup – The Journey of Champions”
DOI:
https://doi.org/10.29407/abhipraya.v3i2.28859Keywords:
Basketball Event, Sports Tourism., community empowermentAbstract
Pengembangan karakter dan literasi olahraga pada generasi muda memerlukan media terstruktur yang mengintegrasikan kompetisi dengan edukasi. Pengabdian masyarakat ini bertujuan untuk mengimplementasikan model pemberdayaan berbasis event olahraga melalui "Nusantara Cup – The Journey of Champions." Metode yang digunakan adalah pendekatan kolaboratif partisipatif yang meliputi perencanaan, sosialisasi, pelaksanaan, dan evaluasi. Sasaran kegiatan adalah 17 tim bola basket tingkat SMA dan komunitas olahraga lokal di Kediri. Hasil menunjukkan peningkatan signifikan dalam sportivitas peserta, dengan 88% peserta melaporkan peningkatan pemahaman karakter dan kerjasama tim. Lebih lanjut, acara ini berhasil memperkuat kolaborasi antara Universitas Nusantara PGRI Kediri dan institusi pendidikan daerah. Evaluasi melalui survei kepuasan peserta menunjukkan tingkat keberhasilan yang tinggi (92%) dalam manajemen acara dan nilai edukatif. Kesimpulannya, Nusantara Cup berfungsi sebagai platform efektif untuk pengembangan masyarakat, pendidikan karakter, dan promosi sport tourism.
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