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The Influence of Word of Mouth and Social Media Marketing on Students’ Decisions to Choose Private Universities in Kediri: The Mediating Role of Brand Image. NUSAMBA [Internet]. 2026 Apr. 27 [cited 2026 Apr. 28];11(1):270-96. Available from: https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/27407