The Influence of Word of Mouth and Social Media Marketing on Students’ Decisions to Choose Private Universities in Kediri: The Mediating Role of Brand Image. JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS, [S. l.], v. 11, n. 1, p. 270–296, 2026. DOI: 10.29407/nusamba.v11i1.27407. Disponível em: https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/27407. Acesso em: 28 apr. 2026.