@article{Quelyu_Santoso_2021, title={Peranan Customer Satisfaction dan Customer Commitment terhadap e-WOM dalam Pengguna Aplikasi Gopay di Yogyakarta}, volume={6}, url={https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/14533}, DOI={10.29407/nusamba.v6i1.14533}, abstractNote={<table width="613"> <tbody> <tr> <td width="397"> <p><em>&nbsp;</em></p> <p><em>Customer satisfaction that takes place consistently will make consumers have a commitment to a brand and can further encourage promotion through word of mouth activitie.</em> <em>The purpose of this study was to determine the effect of customer satisfaction on customer commitment, and the impact on consumer </em><em>commitment </em><em>to do e-wom activities. This research uses Go</em><em>p</em><em>ay service as the research object and gender as the moderating variable. With the survey method on 377 respondents and the structural model testing </em><em>hypotheses </em><em>process, the results show that consumer satisfaction has a positive effect on consumer commitment, and consumer commitment has a positive effect on e-WOM activities; while gender is proven to moderate the relationship between these variables.</em></p> <p>&nbsp;</p> </td> </tr> </tbody> </table&gt;}, number={1}, journal={JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS}, author={Quelyu, Valinda Carolina De and Santoso, Singgih}, year={2021}, month={Apr.}, pages={1 - 14} }