JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS
https://ojs.unpkediri.ac.id/index.php/manajemen
<div style="background-color: #e6e6fa; border: 3px solid #6495ED; border-radius: 5px; text-align: justify; padding: 5px; font-family: sans-serif; font-size: 14px; margin-left: 0px;"> <p>The Jurnal Nusantara Aplikasi Manajemen Bisnis was founded at Program Study Management Universitas Nusantara PGRI Kediri in 2016. The foundation editor Lilia Pasca Riani was followed by Diah Ayu Septi Fauji</p> <p>The objectives of the Jurnal Nusantara Aplikasi Manajemen Bisnis are to encourage and publish research in the field of management. The terms management and research are both broadly defined. The former includes the management of strategy of management, financial management, operation management marketing management, HR Management, Financial Technology, Enterpreneur, Economic, Business Ethic, Organization Behaviour. The latter encompasses both discipline- and problem-based research. Consistent with the policy, the Jurnal Nusantara Aplikasi Manajemen Bisnis publishes research in disciplines provided the application is to management, as well as research in areas such as strategy of management, financial management, operation management marketing management, HR Management, Financial Technology, Enterpreneur, Economic, Business Ethic, Organization Behaviourand other problem-focused paradigms.</p> <p>The Jurnal Nusantara Aplikasi Manajemen Bisnis is interested in original, innovative and highly rigorous research. The domain of study (be it defined by country, management problem, or methodological approach) and preferably a sophisticated practitioner one.</p> <p>What distinguishes the Jurnal Nusantara Aplikasi Manajemen Bisnis from other journals is its emphasis on general management. In practice, this means that high quality articles within the discipline areas listed below will be entertained while cross-disciplinary approaches, addressing cross-disciplinary problems, or with cross-disciplinary managerial implications will be particularly well received.</p> <p>Another characteristic of the Jurnal Nusantara Aplikasi Manajemen Bisnis is that of relevance. Articles will be more academically sophisticated than industry-targeted management journals but may share the objective of having a contribution that is relevant to a practitioner audience. Of course, relevant, and supportable managerial implications does not mean that the article needs to be written for a lay audience. Implications and writing style are two different issues.</p> <p>We strongly prefer papers that explain their main intuition, logic, and implications in clear and concise English. Importantly, papers must be written in a transparent and accessible manner and where necessary, we recommend authors use the services of a professional editor for English expression and grammar.</p> <p>If you have any queries you wish to direct to the Editor-in-Chief, please contact septifauji@unpkediri.ac.id in the first instance.</p> <p><br>All issues of Jurnal Nusantara Aplikasi Manajemen Bisnis are available <a href="https://ojs.unpkediri.ac.id/index.php/manajemen/index">online</a>.</p> ISSN <a href="http://u.lipi.go.id/1456113064">2528-0929</a> (Media Online) and ISSN <a href="http://issn.pdii.lipi.go.id/data/sk1486960084.pdf">2549-5291</a> (Media Print)<br><br></div>UNIVERSITAS NUSANTARA PGRI KEDIRIen-USJURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS2549-5291Experiential Marketing Strategy And Its Influence On Brand Identity In The Café Business
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/18735
<p><strong><em>Research Objectives:</em></strong><em> The purpose of this research is to determine the influence of experiential marketing on brand identity.</em></p> <p><strong><em>Design/Method/Approach:</em></strong><em> The research method used is explanatory research. The sample was 94 people using simple random sampling techniques. Data collection techniques through literature studies and field studies using questionnaires, observation, and documentation. Data analysis techniques are carried out by processing data statistically.</em></p> <p><strong><em>Research Findings:</em></strong><em> Based on the research results, it is known that the implementation of experiential marketing program has not been implemented optimally considering that there are still several indicators that are lacking in implementation, such as Café Overtime not providing a buy one get two promo and the lack of providing complimentary products for every minimum purchase. The creation of the brand identity at Café Overtime is good, but it still needs to be improved regarding how the brand can create a positive impression and increase creativity in developing the café so that sales activities can increase. Based on statistical tests, the experiential marketing program influences brand identity by 71.30%, while the remaining 28.70% is influenced by other factors not researched.</em></p> <p><strong><em>Theoretical Contribution/ Originality:</em></strong><em> This research contributes to research on how to build brand identity, especially in the café industry.</em></p> <p><em>Practical Implications: In the café industry, brand identity can be built through experiential marketing programs, especially regarding the spatial layout and atmosphere of cafés with distinctive characteristics.</em></p> <p><strong><em>Research Limitations</em></strong><em>:</em> <em>This research has limitations in the research location only the culinary sector.</em></p> <p> </p>Mia Indri YaniYogi Sugiarto MaulanaDian Hadiani
Copyright (c) 2023 Yogi Sugiarto Maulana
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2023-10-032023-10-038221522710.29407/nusamba.v8i2.18735Innovation-based Human Resources Performance Improvement Strategy to Support Tourism Recovery at Tourism Village
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/18901
<p><strong><em>Research aim</em></strong><em>: This study aims to analyze the internal and external factors of human resource performance in order to formulate a strategy to improve human resource performance based on innovation in tourism villages in the Magelang area</em></p> <p><strong><em>Design/Methode/Approach</em></strong><em>: This research uses a descriptive qualitative approach. Primary data were obtained based on interview data collection methods and participatory observation. SWOT analysis was used as the data analysis method.</em></p> <p><strong><em>Research Finding:</em></strong><em> The results showed strategy formulations to improve human resource performance. The proposed strategies become an effort to restore tourism activities in the new normal era after Pandemi Covid-19. </em></p> <p><strong><em>Theoretical contribution/Originality:</em></strong> <em>This study identified the internal and external conditions of human resources based on innovation factors.</em></p> <p><strong><em>Practitioner/Policy </em></strong><strong><em>I</em></strong><strong><em>mplication:</em></strong> <em>The results give implications to the manager in order to improve human resource performance including increasing the intensity of human resource training and development programs, increasing the competence of human resources to innovate and create an integrated tour package according to the needs of tourists, providing adequate health facilities for human resources, increasing cooperation with other tourism actors, and make a long term of human resource development planning based on innovation.</em></p> <p><strong><em>Research limitation:</em></strong><em> This research conducted limited on the tourism villages in the Magelang area as a tourism object. Further research can develop other tourism areas with different characteristic to expand research benefits.</em></p>Dian Marlina VerawatiAndhatu AchsaIvo Novitaningtyas
Copyright (c) 2023 Dian Marlina Verawati, Andhatu Achsa, Ivo Novitaningtyas
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2023-10-032023-10-038222823610.29407/nusamba.v8i2.18901Value Analysis in Airframe Manufacturing Industry: A Value Network Approach
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/20028
<p><strong><em>Research aim:</em></strong> <em>To map the value network in the aircraft manufacturing industry ecosystem and to identify the fundamental values in the industry</em></p> <p><strong><em>Design/Methode/Approach :</em></strong> <em>A literature review was conducted on 26 research papers selected from 132 articles from Scopus and Google Scholar databases. In-depth interviews were conducted with several actors in the industry to validate the study result</em></p> <p><strong><em>Research Finding:</em></strong> <em>Quality, safety, and cost are the essential values in business competition, based on the industry’s long-term strategy and business objectives.</em></p> <p><strong><em>Theoretical contribution/Originality:</em></strong> <em>The using of network value analysis in the aircraft manufacturing industry</em></p> <p><strong><em>Practitioner/Policy implication:</em></strong> <em>The managerial implications of this study are in the form of strategic input for decision-makers in the industry, by understanding their roles and responsibilities in the industry value network.</em></p> <p><strong><em>Research limitation:</em></strong> <em>Since this study was conducted using a qualitative approach, the quantitative survey would be recommended for future study.</em></p> <p><em>he industry value network.</em></p>Diyah Ratna FauzianaRabiatul Adwiyah
Copyright (c) 2023 Diyah Ratna Fauziana, Rabiatul Adwiyah
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2023-10-032023-10-038223725010.29407/nusamba.v8i2.20028Analisis Pentingnya Online Customer Review Dalam Mempengaruhi Keputusan Pembelian Produk Gadget
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/17553
<p><strong><em>Research aim:</em></strong> <em>This study aims to determine the role of online customer reviews in purchas</em><em>e</em> <em>decisions for gadget products on the Shopee marketplace.</em></p> <p><strong><em>Design/Methode/Approach:</em></strong> <em>This research used quantitative associative methods and online questionnaires </em><em>were</em><em> used to collect research data</em><em>.</em></p> <p><strong><em>Research Finding:</em></strong> <em>The </em><em>regression analysis using SPSS showed </em><em>a significant influence between online customer reviews and </em><em>respondent’s gadget purchase decisions on the Shopee marketplace.</em></p> <p><strong><em>Theoretical contribution/Originality:</em></strong> <em>Respondents are more likely react positively to information that is considered trustworthy and honest.</em></p> <p><strong><em>Practitioner/Policy implication:</em></strong> <em>This finding is important for sellers and Shopee to improve online customer reviews' quality in increasing gadget product purchases.</em></p> <p><strong><em>Research limitation:</em></strong> <em>Due to the utilization of a convenience sampling method and a limited number of participants, the findings from this study cannot be applied to the entire population.</em></p>Jessica Manna Febriani NadeakDiana Dyassa PutriAngeliony Adventri GunawanAndrew GunawanSalma FauziahFriska Nuralita ZivaLivia Khalishta AfifahRezki Ashriyana Sulistiobudi
Copyright (c) 2023 Jessica Manna Febriani Nadeak, Diana Dyassa Putri, Angeliony Adventri Gunawan, Andrew Gunawan, Salma Fauziah, Friska Nuralita Ziva, Livia Khalishta Afifah, Rezki Ashriyana Sulistiobudi
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2023-10-032023-10-038225126710.29407/nusamba.v8i2.17553Inovasi Sosial Tubanan Agrocyrcleforestry: Sebuah Studi Menggunakan Metode Social Return On Investment (SROI)
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19903
<table width="594"> <tbody> <tr> <td width="397"> <p><strong><em>Research aim:</em></strong><em> The study aims to assess the value of the impact of PT PLN UIK TJB's CSR program on the implementation of social innovation in T</em><em>u</em><em>banan agroforestry. In this approach, the effect of the program has an essential meaning for the beneficiaries of the program, namely the farming community group in Tubanan Village.</em></p> <p><strong><em>Design/Methode/Approach:</em></strong><em> This study used social return on investment (SROI) as a research methodology. This research was conducted on the beneficiaries of the Tubanan agroforestry program and considered all stakeholders directly or indirectly involved in the program. The research informants numbered </em><em>20</em><em> people</em> <em>who were members of the LMDH Tunas Agung in Tubanan Village.</em></p> <p><strong><em>Research Finding:</em></strong><em> The results showed that the CSR programs generated social benefits on investment and provided economic, social, and environmental benefits. SROI as a solution that changes the mindset of investment analysis based on outcomes is not just output.</em></p> <p><strong><em>Theoretical contribution/Originality:</em></strong><em> This study allows us to expand the evidence of the critical role of social innovation for farming community groups, but so far, little has been studied about the application of SROI as an assessment methodology.</em></p> <p><strong><em>Practitionel/Policy implication:</em></strong><em> The results of the SROI analysis become the basis for improving the planning of subsequent CSR programs</em><em>.</em></p> <p><strong><em>Research limitation:</em></strong> <em>The selection of financial results and the proxies used are potentially biased, even though the proxies have been quantified over a potential range, the impact value has been reduced by filters (deadweigh, attribution, displacement, drop-off), and only emphasizes the impact on hard results rather than soft ones, which are considered less valuable.</em></p> <p> </p> </td> </tr> </tbody> </table> <p> </p>A. Khoirul AnamMiftah ArifinWahyu MahaputraAhmad Ilham
Copyright (c) 2023 A. Khoirul Anam, Miftah Arifin, Wahyu Mahaputra, Ahmad Ilham
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2023-10-042023-10-048226828010.29407/nusamba.v8i2.19903Redefinisi Keputusan Konsumen dalam Jasa Transportasi Online: Menilai Faktor Kemudahan, Kepercayaan, dan Harga di Ekosistem Grab
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19889
<table width="568"> <tbody> <tr> <td width="370"> <p><strong><em>Research Objectives</em></strong><em>: This research was conducted to see how far trust, price, and ease of service features offered by marketers can influence purchasing decisions to use Grab services among STIE Panca Bhakti Palu students. High competition in online transportation, requires you to survive with many online transportation services that continue to increase by improving the services and promotions provided to consumers and creating trust.</em></p> <p><strong><em>Design/Method/Approach</em></strong><em>:</em> <em>The design of this research is explanatory research using qualitative and quantitative data using non-probability sampling in the form of accidental sampling with 80 respondents. The analysis tool uses multiple linear regressions and a quantitative research approach.</em></p> <p><strong><em>Research Findings</em></strong><em>:</em> <em>The results of the study show that there is a significant and positive influence between trust, price, and ease of service features on purchasing decisions simultaneously, but on the other hand, partially testing only the ability of service features to influence the decision of users of grab transportation services, while trust and price have no effect.</em></p> <p><strong><em>Theoretical Contributions and Originality</em></strong><em>: Trust and Security Theory; This theory highlights the importance of trust and security in influencing consumer behavior.</em></p> <p><strong><em>Practical Implications</em></strong><em>:</em> <em>According to the results obtained from the responses of service users such as students, prices can be cheap or vice versa, but the convenience of the services provided is the biggest effect on consumer trust.</em></p> <p><strong><em>Limitations of Research</em></strong><em>: This research has a limited scope in that the sample is only among students and not</em> <em>broadly representative of the wider community.</em></p> <p> </p> </td> </tr> </tbody> </table>Hariyanto R DjatolaNur Hilal
Copyright (c) 2023 Hariyanto R Djatola, Nur Hilal
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2023-10-062023-10-068228129810.29407/nusamba.v8i2.19889Penggunaan Media Pemasaran Pada Mahasiswa Perguruan Tinggi Terbuka dan Jarak Jauh Di Indonesia
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19518
<p><strong><em>Research aim: </em></strong><em>This study aimed to determine the preferences of marketing media used by UT students according to demographic characteristics.</em></p> <p><strong><em>Design/Methode/Approach: </em></strong><em>This study uses a quantitative approach with survey methods through convenience sampling with non-probability techniques. This study distributed the questionnaire link and obtained respondents from as many as 6.155 UT students in Indonesia and abroad. The results of this study are the marketing media used by UT students based on demographic characteristics, namely age, gender, region of origin, and occupation using cross-tabulation analysis.</em></p> <p><strong><em>Research Finding: </em></strong><em>The formulation of the research problem is how the demographic characteristics and cross-tabulation of the use of marketing media used by UT students. </em></p> <p><strong><em>Theoretical contribution/Originality: </em></strong><em>In addition, the various choices of communication media encourage audiences to use communication media to meet their needs. Before determining this strategy, UT needs to know the marketing media used by students when they search for and obtain information about the open and distance higher education system.</em></p> <p><strong><em>Practitionel/Policy implication: </em></strong><em>The implication of this research is the first step in making marketing and promotion strategies and knowing the effective and efficient use of marketing media.</em></p> <p><strong><em>Research limitation:</em></strong></p> <p><em>Students at Universitas Terbuka have different characteristics from those at other institutions, which can be seen in demography, geography, psychography, and behavior. To increase the Gross Enrollment Rate for Higher Education, UT has a target of one million students in 2024, so a planned, effective, and efficient marketing and promotion strategy is needed, as well as on target.</em></p>Gunawan WiradharmaMelisa ArisantyRahmat BudimanMario Aditya Prasetyo
Copyright (c) 2023 Gunawan Wiradharma, Melisa Arisanty, Rahmat Budiman, Mario Aditya Prasetyo
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2023-10-062023-10-068229931210.29407/nusamba.v8i2.19518Kunci Kesuksesan UMKM di Era Pandemi: Analisis Kemampuan Adaptasi dan Kinerja
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19565
<p><strong><em>Research aim</em></strong><em>: This study aims to determine the effect of adaptability on the performance of MSMEs in Ogan Komering Ulu (OKU) Regency during the Covid-19 period.</em></p> <p><strong><em>Design/Methode/Approach</em></strong><em>: The research design used a survey approach to 350 respondents, namely MSMEs in OKU Regency. The analysis technique was carried out using a structural equation model (SEM) approach.</em></p> <p><strong><em>Research Findings</em></strong><em>: This study's results found that adaptability significantly affects the performance of MSMEs in the OKU District. This means that the better adaptability of MSME actors will positively impact their business performance.</em></p> <p><strong><em>Theoretical Contribution/ Originality</em></strong><em>: This research can provide new insights and valuable information to stakeholders in OKU District. Adaptability reflects the extent to which MSMEs are able to face changes in the external environment and change their business strategies responsively. Focusing on this variable can provide a deeper understanding of how MSMEs can survive and thrive in changing situations.</em></p> <p><strong><em>Practitionel/Policy implication</em></strong><em>: The government and other stakeholders can use the results of this research to provide better resources and support to MSMEs in OKU District. This kind of support can help MSMEs in developing their adaptability and improve their overall business performance.</em></p> <p><strong><em>Research limitation</em></strong><em>: Although this study demonstrates a relationship between adaptability and MSME performance, it should be noted that observational studies such as this one cannot establish a direct cause-and-effect relationship. Even though there is a strong statistical relationship between the variables studied, there may be other unmeasured factors influencing the relationship. Therefore, it is necessary to carry out further research, such as experiments or longitudinal research, to better understand the nature of the causality between adaptability and MSME performance.</em></p>Muji GunartoMuniken Tesa
Copyright (c) 2023 Muji Gunarto, Muniken Tesa
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2023-10-042023-10-048231332510.29407/nusamba.v8i2.19565Determinan Perilaku Hedonic Shoping Di Era Digital
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19907
<table width="613"> <tbody> <tr> <td width="397"> <p><strong><em>Research aim :</em></strong> to uncover and examine the factors that drive hedonic shopping behavior that leads to impulse buying</p> <p><strong><em>Design/Methode/Approach :</em></strong> The research was conducted by distributing questionnaires to respondents in Java and Kalimantan in the form of google form (online). The number of samples is based on the number of indicators multiplied by 5, so that the number of 155 respondents is obtained which then the results of their answers are processed using PLS. The variables used in this research are website quality, hedonic shopping motivation, and sales promotion as independent variables, and impulse buying as the dependent variable.</p> <p><strong><em>Research Finding :</em></strong> hedonic shopping incentive has a favorable and significant impact on impulsive purchasing whereas website quality has no bearing on this behavior. Sales promotions have a similar beneficial and strong impact on impulsive purchases. Additionally, it has been demonstrated that sales promotions make the link between website quality and impulsive purchases stronger.</p> <strong><em>Theoretical contribution/Originality :</em></strong> The results of this study can add references for the development of marketing materials, especially those related to customer behavior. <p><strong><em>Practitionel/Policy implication :</em></strong> The results of this study can be input for companies and entrepreneurs to better understand consumer buying behavior and the factors that trigger impulse purchases so as to increase sales.</p> <p><strong><em>Research limitation :</em></strong> This research is limited to three independent variables, namely website quality, hedonic shopping motivation, and sales promotion which influence impulsive purchases.</p> </td> </tr> </tbody> </table>Darti DjuharniMaisa DiniYuyuk LianaNovrida Qudsi Lutfillah
Copyright (c) 2023 Darti Djuharni, Maisa Dini, Yuyuk Liana, Novrida Qudsi Lutfillah
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2023-10-062023-10-068232633810.29407/nusamba.v8i2.19907Analisis Strategi Customer Bonding Untuk Membangun Loyalitas Pelanggan Pada Labella Hijab Store Lamongan
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/18518
<p><strong><em>Research aim :</em></strong> <em>This study aims to describe the implementation of customer bonding strategies through digital marketing in building customer loyalty at Labella Hijab Store Sendangagung Paciran Lamongan.</em></p> <p><strong><em>Design/Methode/Approach :</em></strong> <em>This study used a qualitative research method with a descriptive qualitative approach. Data collection techniques through observation, interviews and documentation.</em></p> <p><strong><em>Research Finding :</em></strong> <em>The results showed that Labella Hijab Store used five levels of customer bonding: awareness bonding, identity bonding, relationship bonding, community bonding and advocacy bonding. Labella Hijab's type of customer loyalty is at the highest level, namely: liking the brand and committed. The results of this study also show the importance of Labella Hijab Store in maintaining and improving customer bonding strategies, especially through optimizing advocacy bonding by stimulating the birth of indirect marketers on an ongoing basis, in an effort to bind and strengthen customer trust so that loyalty increases.</em></p> <p><strong><em>Theoretical contribution/Originality :</em></strong> <em>This research provides evidence that implementing a customer bonding strategy accompanied by digital marketing via the internet with various platforms such as web, social media and e-commerce is very effective in maintaining hijab sales.</em><em>in binding and fostering a sense of customer trust.</em></p> <p><strong><em>Practitionel/Policy implication : </em></strong><em>The strategy of</em> <em>customer bonds and digital marketing has a role in increasing sales, binding and growing trust in consumers, so management must use the two combined strategies in order to be able to build</em><em>massive customer loyalty.</em></p> <p><strong><em>Research limitation :</em></strong> <em>This research only focuses on customer bonding factors and digital marketing through social media only.</em></p>Suyitno MadarYulie WahyuningsihPutri Wahyuku Ningtiyas
Copyright (c) 2023 Suyitno Madar, Yulie Wahyuningsih, Putri Wahyuku Ningtiyas
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2023-10-042023-10-048233936010.29407/nusamba.v8i2.18518Analisis Purchasing Intention Melalui Penggunaan Augmented Reality Di Aplikasi Belanja Online
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/18466
<p><strong><em>Research aim:</em></strong> <em>This study aims to analyze consumers' online purchase intentions by adopting AR technology in online sales applications in Indonesia.</em> <em>T</em><em>he main objective of this study is to analyze the extent of the influence of perceived ease of use, the effect of perceived pleasure, and the influence of personal innovation on attitudes towards AR in online purchasing as a mediating variable with online purchase intention being the dependent variable.</em></p> <p><strong><em>Design/Methode/Approach:</em></strong> <em>The research method used in this research is path analysis using the AMOS program before the path analysis goodness of fit test is performed to test the model's fit.</em> <em>The sampling method used is non-probability sampling with the purposive sampling method. The sampling criteria used in this study are consumers who are interested in buying using AR technology or have used AR technology in online shopping applications. </em></p> <p><strong><em>Research Finding:</em></strong> <em>P</em><em>eople feel that AR technology makes purchasing easier. People who tend to be open to using AR technology are people who have a high level of innovation. </em><em>This result of the research filled the gap of the use of technology involvement in the marketing area. </em></p> <p><strong><em>Theoretical contribution/Originality:</em></strong> <em>Based on these results, </em><em>The contribution of the research is to bring clarity and development of the technology involved in the marketing field, particularly the use of AR technology. </em></p> <p><strong><em>Practitione</em></strong><strong><em>r</em></strong><strong><em>/Policy implication:</em></strong> <em>The implications for companies need to make appropriate and fun promotional strategies such as advertising with the aim of building positive attitudes of prospective consumers towards the use of AR in e-commerce media and providing instructions for using AR technology in an interesting way, for example by collaborating with celebrities or celebrity endorsers.</em></p> <p><strong><em>Research limitation:</em></strong> <em>This research is limited to shopping applications only. So it is necessary further to investigate the use of AR in other applications.</em></p>Lusia Tria Hatmanti HutamiBernadetta Diansepti MaharaniNurul Myristica Indraswari
Copyright (c) 2023 Lusia Tria Hatmanti Hutami, Bernadetta Diansepti Maharani, Nurul Myristica Indraswari
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2023-10-042023-10-048236137810.29407/nusamba.v8i2.18466Faktor Penghambat Berkembangnya Bisnis dari Badan Usaha Milik Desa di Kabupaten Sumba Timur
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19990
<p><strong><em>Research objective:</em></strong><em> This research aims to determine the inhibiting factors for the business development of BUM Desa in East Sumba Regency, East Nusa Tenggara Province.</em></p> <p><strong><em>Research method:</em></strong><em> The research method used was grounded theory and employed a qualitative approach to bring a phenomenon into theory. The study was conducted by collecting data from enumerators who were Unkriswina Sumba students. The collected data comprised 64 informants from 19 BUM Desa spread over 14 sub-districts in East Sumba Regency.</em></p> <p><strong><em>Results:</em></strong><em> There are six factors causing obstacles to the business of BUM Desa in East Sumba Regency from developing, namely: 1) Low readiness of Human Resources (HR) in managing BUM Desa businesses, 2) low public awareness to support the running of BUM Desa, 3 ) management or financial management that is still lacking, 4) low planning analysis before starting a business, 5) poor oversight and coordination functions from the village government to BUM Desa administrators, and 6) lack of BUM Desa infrastructure.</em></p> <p><strong><em>The novelty of research:</em></strong><em> a research approach based on a grounded theory approach to identify the factors causing the BUM Desa activities not to work based on the root of the problem and the phenomenon, then from this phenomenon, a theory is formed, which is also known as "mini theory".</em></p>Lusianus Heronimus Sinyo KelenStevvileny Angu Bima
Copyright (c) 2023 Lusianus Heronimus Sinyo Kelen, Stevvileny Angu Bima
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2023-10-102023-10-108237939110.29407/nusamba.v8i2.19990Utilization Of Social Network Analysis To Analysis Content Beauty Influencer On The Twitter Application
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19596
<p><strong><em>Research Aim</em></strong>: This research was conducted to determine the interaction analysis of Beauty Influencer social networks on Twitter users who focused on beauty influencers.</p> <p><strong><em>Design/Method/Approach</em></strong>: This type of research was qualitative descriptive with the SNA method. Researchers use secondary data from Twitter—data collection techniques through data collection techniques, data preprocessing, analysis, and data visualization.</p> <p><strong><em>Research Finding</em></strong>: The results show that beauty influencers are connections with nodes that can build social networks between influencers and audiences.</p> <p> <strong><em>Theoretical Contribution/Originality</em></strong>: This study's contributions can be used as a marketing strategy to increase the beauty business's competitiveness.</p> <p><strong><em>Practitioner/Policy Implication</em></strong>: The implication is to increase brand awareness because they get exposure from influencer followers, build audience trust in products, and increase sales.</p> <p><strong><em>Research Limitation</em></strong>: Further research on beauty influencer content should be conducted with different and more complete methods.</p> <p> </p>Tinah TinahRita AmbarwatiLilik Indayani
Copyright (c) 2023 Tinah Tinah, Rita Ambarwati, Lilik Indayani
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2023-10-102023-10-108239240210.29407/nusamba.v8i2.19596Analisis Perceived Quality Dan Perceived Value Terhadap Intention To Subscribe Pada Layanan Video On Demand Viu
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19832
<p><strong><em>R</em></strong></p> <p><strong><em>Research aim: </em></strong><em>This research aimed to determine the effect of perceived quality and value on the Intention to subscribe.</em></p> <p><strong><em>Design/Methode/Approach: </em></strong><em>Quantitative method with survey research model</em></p> <p><strong><em>Research Finding: </em></strong><em>The results of the study show that perceived quality and perceived value have a significant effect on intention to subscribe</em></p> <p><strong><em>Theoretical contribution/Originality: </em></strong><em>This study shows that perceived quality and perceived value are very effective in making subscription decisions for video-on-demand applications</em></p> <p><strong><em>Practitioner/Policy implication: </em></strong><em>Perceived quality and perceived value play a role in increasing subscription interest. To increase interest in subscribing, companies must improve the quality of features in the application.</em></p> <p><strong><em>Research limitation: </em></strong><em>Variable selection only uses two independent variables: perceived quality and value.</em></p>Dini KartikaKokom KomariahFaizal Mulia Z
Copyright (c) 2023 Dini Kartika, Kokom Komariah, Faizal Mulia Z
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2023-10-112023-10-118240341310.29407/nusamba.v8i2.19832Kepuasan Kerja dan Kinerja Karyawan pada Perusahaan Elektronik di Kawasan Industri Jababeka
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19476
<p><strong><em>Research aim</em></strong><em>: This study aims to find out, 1) the effect of transformational leadership, competence, and compensation on job satisfaction, and 2) the effect of transformational leadership, competence, compensation, and job satisfaction on performance. </em></p> <p><strong><em>Design/Method/Approach</em></strong><em>: This type of research is quantitative. This study uses a survey approach that describes current conditions and answers questions about the characteristics of variables and the influence between variables. The sample selection was carried out by proportionate random sampling technique against 13 companies with 2.758 employees and a sample of 349. The analysis model used Structural Equation Modeling (SEM).</em></p> <p><strong><em>Research Findings</em></strong><em>: The results of the analysis found that transformational leadership, competence, and compensation have a positive and significant effect on job satisfaction. Transformational leadership, competence, compensation, and job satisfaction positively and significantly affect employee performance. </em></p> <p><strong><em>Theoretical Contribution / Originality:</em></strong><em> The results of this study enrich the theory of transformational leadership, especially in electronic companies. The results of this study also enrich the discussion of both concepts and theories of competence, compensation policies measuring job satisfaction, and performance in electronic companies.</em></p> <p><strong><em>Practitioner/Policy implication</em></strong><em>: The results of this study as a basis for decision-making for stakeholders that the transformational leadership model is very appropriate to be applied to increase job satisfaction and employee performance to increase job satisfaction and employee performance. Increased competence and compensation will increase job satisfaction and employee performance. Employee job satisfaction will improve the performance of electronic companies. By implementing transformational leadership, and paying attention to competence, compensation, and job satisfaction, problems that occur specifically related to very high employee movement can be resolved properly. </em></p> <p><strong><em>Research Limitations:</em></strong><em> This study has limitations. The research sample is an electronic company in the Jababeka Bekasi Industrial Estate, and it cannot describe the general characteristics of other companies, regions, or countries.</em></p>Holong Saor Nababan
Copyright (c) 2023 Holong Saor Nababan
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2023-10-112023-10-118241442710.29407/nusamba.v8i2.19476Rantai Nilai, Corporate Farming Dan Nilai Tambah Komoditas Kopi Kabupaten Temanggung
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/18561
<p><em>D</em></p> <p><strong><em>Research aim:</em></strong> <em>T</em><em>o analyze the coffee commodity value chain and (b) to analyze the opportunities and challenges of implementing coffee commodity corporate farming in Temanggung Regenc</em><em>y</em></p> <p><strong><em>Design/Methode/Approach:</em></strong><em> Data were obtained through interviews with several farmers, direct observations in the field, and FGDs involving the Temanggung Regency government apparatus related to the development of coffee commodities. Data </em><em>are</em><em> analyzed in narrative form, value chain analysis, and corporate farming model</em></p> <p><strong><em>Research Finding:</em></strong><em> The study results show that the coffee commodity value chain in Temanggung Regency consists of input, production, collection, processing, and marketing or distribution to consumers. Each of these chains has its problems, from the smooth supply of inputs and production prices, land ownership, and picking/harvesting coffee cherries that do not meet quality standards to coffee marketing. From the results of the FGD, it was also revealed that corporate farming has the opportunity to be applied to deal with the problem of coffee commodities so that it is expected to create higher added value which will be enjoyed by the farmers of Temanggung Regency</em></p> <p><strong><em>Theoretical contribution/Originality:</em></strong><em> This study integrates value chain analysis with the corporate farming model, which has not been the concern of previous researchers</em></p> <p><strong><em>Practitioner/Policy implication:</em></strong><em> This study offers policy proposals to the Temanggung Regional Government regarding the formation of corporate farming so that it can run effectively </em></p> <p><strong><em>Research limitation:</em></strong><em> Not yet analyzed based on a quantitative approach, especially related to feasibility aspects.</em></p>Eko Suseno HR MatrutyArief WidodoTheresia Woro DamayantiSupramono Supramono
Copyright (c) 2023 Supramono Supramono
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2023-10-132023-10-138242844110.29407/nusamba.v8i2.18561Pengaruh Kapasitas Pemasaran Media Sosial Terhadap Kinerja Keuangan UMKM: Peran Dari Hubungan Konsumen
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19950
<p><em>Research aim: Determine the effect of social media marketing capacity on business performance in MSMEs, especially in West Java</em></p> <p><em>Design/Methode/Approach: The research was conducted using a quantitative descriptive approach by collecting primary data through questionnaires to 150 MSME players in West Java, however, only 149 questionnaires were returned in full and could be analyzed further using the SEM-PLS test </em></p> <p><em>Research Finding: This study found that financial performance in MSMEs in West Java is influenced by social media marketing capacity through consumer relationships as a partial mediator</em></p> <p><em>Theoretical contribution/Originality: The implementation of social media marketing, social media marketing communications, and product development through social media has been proven to have a positive and significant effect on consumer relations and has been proven to have a positive and significant effect on financial performance through consumer relations as a partial mediator</em></p> <p><em>Practitioner/Policy implication: Proper social media marketing strategy planning and effective implementation are needed to improve the performance of MSMEs, especially in the West Java area which is the focus of this study</em></p> <p><em>Research limitation: This research specifically only examines MSMEs in West Java</em></p>Ira Siti SarahIvon Sandya Sari PutriRidha Azka RagaHusna Putri PertiwiIklima Farhani
Copyright (c) 2023 Ira Siti Sarah, Ivon Sandya Sari Putri, Ridha Azka Raga, Husna Putri Pertiwi, Iklima Farhani
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2023-10-132023-10-138244245810.29407/nusamba.v8i2.19950Marketing Strategy for Facing Changes in Consumer Behavior in Disruption Era
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/20634
<p><em>Research aim : This study aims to analyze marketing strategies in dealing with changes in consumer behavior of generation Y and generation Z in the era of disruption</em><br><em>Design/Methode/Approach : The analysis technique of this research is interactive analysis</em><br><em>Research Finding : The outcomes of research are conventional marketing strategies are still proven to be effective in accompanying digital marketing strategies in this era of disruption, in other words, the digital marketing strategy formed in this study is a development of the marketing mix strategy, especially the online promotion part as a result of changes in the behavior of the two generations in this era of disruption</em><br><em>Theoretical contribution/Originality : Provides reinforcement of the theory of marketing strategies used in dealing with changes in the behavior of generations Y and Z in this era of disruption</em><br><em>Practitionel/Policy implication : Provide policy recommendations for company management for marketing strategies used in dealing with changes in the behavior of generations Y and Z in this era of disruption</em><br><em>Research limitation : The limitation of this research is still a qualitative method so that in the future it will be strengthened by using a quantitative method</em><br><br></p>I Gusti Ngurah Satria WijayaRiza WulandariAnnisa Balqis Bashira Syahrir Malintang LatanroNi Nyoman Arie Rahayu Sugianitri
Copyright (c) 2023 I Gusti Ngurah Satria Wijaya, Riza Wulandari, Annisa Balqis Bashira Syahrir Malintang Latanro, Ni Nyoman Arie Rahayu Sugianitri
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2023-10-132023-10-138245947210.29407/nusamba.v8i2.20634Perilaku Keuangan Mahasiswa Ditinjau Dari Gaya Hidup Hedonisme, Locus Of Control, Dan Literasi Keuangan
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/21288
<p><strong><em>Research Objectives:</em></strong><em> The purpose of this research is to determine the influence of a hedonistic lifestyle, locus of control, and financial literacy on students' financial behavior (Case of Students at the Faculty of Economics, University of 17 August 1945 Banyuwangi).</em></p> <p><strong><em>Method:</em></strong><em> The data analysis used was multiple linear regression analysis with a sample size of 92 respondents.</em></p> <p><strong><em>Research Findings:</em></strong><em> the F test states that the hedonistic lifestyle, locus of control, and financial literacy have a suitable regression model for the dependent variable, namely financial behavior. Partially, hedonistic lifestyle, locus of control, and financial literacy influence students' financial behavior.</em></p> <p><strong><em>Theoretical Contribution/ Originality: </em></strong><em>This research adds to the body of knowledge by combining the lifestyle factors of hedonism, locus of control, and financial literacy in the context of students, enriching the understanding of financial behavior.</em></p> <p><strong><em>Practical Implications:</em></strong><em> The results of this research can help educational institutions develop financial literacy programs.</em></p> <p><em>Research limitations: This research has limitations, namely the sample is small and only covers one faculty.</em></p>Alvian Sukma NugrohoYovita Vivianty I. AtmadjajaSofia Asyriana
Copyright (c) 2023 Alvian Sukma Nugroho, Yovita Vivianty I. Atmadjaja, Sofia Asyirina
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2023-10-132023-10-138247348610.29407/nusamba.v8i2.21288The Influence of Service Quality On Customer Loyalty and Satisfaction as an Intervening Variable in using Bus Transportation Services
https://ojs.unpkediri.ac.id/index.php/manajemen/article/view/19774
<p><strong><em>Research Objectives: </em></strong><em>The aim of this research is to determine the quality of service that directly influences loyalty to using bus transportation services. To find out whether the quality of service has a direct effect on consumer satisfaction when using bus transportation services. To find out customer satisfaction has a direct effect on loyalty in using bus transportation services. To find out the indirect effect of service quality on loyalty through customer satisfaction as an intervening variable in using bus transportation services.</em></p> <p><strong><em>Design/Method/Approach:</em></strong><em> This research uses explanatory research, this research was conducted on bus customers.</em></p> <p><strong><em>Research Findings:</em></strong><em> The results of this research show that Service Quality directly has a positive and significant effect on Consumer Satisfaction in using Bus transportation services. Service Quality directly has a positive and significant effect on Loyalty in using Bus transportation services. Consumer satisfaction has a positive and significant direct effect on loyalty in using bus transportation services. Service quality indirectly influences loyalty with customer satisfaction as an intervening variable in using bus transportation services.</em></p> <p><strong><em>Theoretical Contribution/ Originality:</em></strong><em> This research integrates service quality, consumer satisfaction, and loyalty in the context of bus transportation and provides a holistic view of the relationship between the three.</em></p> <p><strong><em>Practical Implications:</em></strong><em> The results of this research can help bus companies improve service and customer satisfaction to strengthen loyalty</em></p> <p><strong><em>Research Limitations:</em></strong><em> This research focuses on one industry, so the generality of the findings is limited to the bus transportation context. Further research is needed to dig deeper into other factors that might influence customer loyalty.</em></p>Kurniati KurniatiRidwan BasalamahSiti Asiyah
Copyright (c) 2023 Kurniati Kurniati, Ridwan Basalamah, Siti Asiyah
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2023-10-142023-10-148248749710.29407/nusamba.v8i2.19774